The Talentist examines employer brand perception
The employer brand is the image of a company in the job market. Employees and job seekers perceive a company as a place to work, endowing it with qualities that make it an attractive or unattractive place to work.
Often a company does possess some characteristic, and its employees and potential candidates notice it. Sometimes a company's image is associated with a quality that is not really manifested, or at the very least, a company has not consciously developed that quality.
Nevertheless, labor market participants act towards a company according to how they perceive it. Thus, perception determines reality. The Talentist study was designed to examine exactly how the employer brand is perceived in the labor market.